Americans prefer well-known brands

A study published by the company "Nielsen" that 62% of consumers in the United States prefer to buy from well-known brands on the purchase of new brands.

The study said that the companies that are looking for success in competitive markets to build on what you do well-known brands and trusted by consumers.

While factor is the fact that an important brand known among U.S. consumers, but the study indicated that a large segment of them are open to new products, subject to the availability of quality.

According to a company study "Nielsen", said more than 64% of respondents said they take quality options or a well-known brand into account at the time of purchase, while 61% of them said they would prefer to wait until the new products prove their quality before making a purchase decision.

For marketing, the study pointed out that successful products benefit greatly from verbal marketing, where 54% said they are catching up the names of the new products that they buy and find it is well worth that they marketed among people around them.

In this context, said vice president of analysis at "Nielsen", Rob and fathered, said consumers enthusiastic to buy innovative new products, but at the same time, a bit wary of accepting new brands.

He fathered the marketers, if they wish to attract consumers for new brands, strong advertising campaigns supported by the positive experience of the product, and stressed that the verbal marketing is an important factor, because failure achieved by existing products may affect future products.

The study showed that economic factors play an significant role in making a purchase decision by consumers, he said 46% of Americans that economic conditions highlighted a challenge for them, they ascetic Maeconoa new products when passing economic conditions difficult, while 31% of them that willing to pay higher amounts of money to meet the new products.