the price war of telecommunications sector .. urgent gains and damage futures

A study conducted by the company, "Booz & Company" management consultancy that price wars - that arise between telecommunications companies at reduced prices its services to attract new customers and market share larger than its competitors - is a way to get on the gains of urgency, but at the same time bring damage futures.

The study included six advanced and emerging markets have seen price wars in Asia, the Middle East and Europe.

The consulting firm believes that telecommunications companies when they start to cut prices of its services may reduce the need to increase market share and achieve the goals, but in turn have a negative impact on themselves and the markets operating largely financially.

Said David Tusa - a partner in the "Booz & Company": "Check telecommunications companies that begin to cut prices revenues total an unprecedented result of the transformation of clients to it, but after a brief period under a corporate network communications trump the real test with higher utilization rates and low levels of quality."

He added: "have to loss-making telecom companies to double spending on advertising campaigns and provide greater incentives to restore their customers, forcing profitable telecommunications company to do the same to spend more to maintain its market position."

The company advised "Booz & Company" telecommunications companies need to avoid price wars in order to avoid the negative effects, but on the other hand made four approaches to win those wars in case of eruption.

The first approach: deposits of waving force

This approach uses a deterrent before the war broke out, it would defer to the conflict by showing the intention of winning the competitors without entering into battle.

In this approach, the resort operators which have not reduced their prices to waving credible threats to deflect attention from the impending war.

- Messages and tools: This approach includes the perspective of the entire market, and letters shed light on the value and benefits provided by the service offerings in order to divert attention from quotations telecommunications company trades of war

- Capacity: The main ability to understand how the impact of the actions taken against the imminent aggression on customer segments in the market

- Targeted results: see a company that did not reduce their prices, the withdrawal of the company declared the war is the best results can be achieved

- The implications of the market value: adopt established companies in this market approach automatically because it is unlikely to jeopardize its reputation to advantage in prices does not last long

Approach II: Attack directed

This approach is used in addressing the aggression of other companies and seek to reduce the cost and damage choose the battlefield.

- Messages and tools: This approach does not address the broad sector of the public, but his letters targeting realizable value and focus. In fact, telecommunications companies engaged in a price war but control the resulting impacts

- Capacity: The main capacity in the focus on the accuracy and subtraction of effective marketing messages

- Targeted results: This approach contributes to increase the value derived from a particular market segment, which promotes customer loyalty

- The implications of the market value: This method is used in the base in developed countries

Third approach: to enter the war and maintain the momentum

Curriculum includes third company to join the price war with fierce counter-attack, but with the limitation of the scope and intensify its participation.

- Messages and tools: messages are focused and durable and more effective when directed to a slide is not excessive sensitivity to price volatility.

- Capacity: This requires the administrative capacity disciplined approach to overcome obstacles arising along the trail competition

- Targeted results: This method can be applied to all markets

- The implications of the market value: With the adoption of this approach, companies can communications market share of the realizable value of certain segments, although potentially affected by overall market share.

Fourth approach: a new mechanism to fight

This approach differs fundamentally different from previous approaches; This approach aims to develop a new mechanism to fight through a radical change to the cost structure, where the initiative telecommunications companies to acquire structural cost advantage that can be used to develop a privileged position and sustainable prices.

And telecommunications companies can with this approach to develop a new set of capabilities and create a clear competitive advantage based on the three structural elements:

1 - organizational restructuring: include the integration of functions and the limited use of outsourcing to create synergies and cost advantages by outsourcing wider

2 - business process re-design: includes design of internal administrative procedures, and simplify the procedures for dealing with customers, as well as the restructuring of customer segments and simplify product offerings and benefits provided

3 - Reduce operating expenses: includes efforts to reduce operating costs at the level of multiple dimensions.

Americans prefer well-known brands

A study published by the company "Nielsen" that 62% of consumers in the United States prefer to buy from well-known brands on the purchase of new brands.

The study said that the companies that are looking for success in competitive markets to build on what you do well-known brands and trusted by consumers.

While factor is the fact that an important brand known among U.S. consumers, but the study indicated that a large segment of them are open to new products, subject to the availability of quality.

According to a company study "Nielsen", said more than 64% of respondents said they take quality options or a well-known brand into account at the time of purchase, while 61% of them said they would prefer to wait until the new products prove their quality before making a purchase decision.

For marketing, the study pointed out that successful products benefit greatly from verbal marketing, where 54% said they are catching up the names of the new products that they buy and find it is well worth that they marketed among people around them.

In this context, said vice president of analysis at "Nielsen", Rob and fathered, said consumers enthusiastic to buy innovative new products, but at the same time, a bit wary of accepting new brands.

He fathered the marketers, if they wish to attract consumers for new brands, strong advertising campaigns supported by the positive experience of the product, and stressed that the verbal marketing is an important factor, because failure achieved by existing products may affect future products.

The study showed that economic factors play an significant role in making a purchase decision by consumers, he said 46% of Americans that economic conditions highlighted a challenge for them, they ascetic Maeconoa new products when passing economic conditions difficult, while 31% of them that willing to pay higher amounts of money to meet the new products.

"Trend Micro" expects million threat "malicious" Android in 2013

Trend Micro the famous in data security released forecast for 2013 on cyber attacks and more as potential platforms for malware in the current year.

The company explained through an official statement , that the Android platform will be the most targeted in 2013 between mobile operating systems platforms and with the direction of Internet hackers and book worms to attack smart phones in the light of the significant spread in recent times.

The "Trend Micro" that the selection of the pirates and Coded makers and malware for the Google Android platform to focus on comes for several reasons, most notably the open-source software it unlike Microsoft Windows systems iPhone and Apple iOS.

She discovered programs "Trend Micro" anti-viruses and other malicious software so far 350 thousand threat to the Android platform, and the company indicated that the threats are increasing at a significant rate over the last three years, making it expects to reach those threats million threat.

The company also predicted to continue targeting Java platform found in most hardware operating system Microsoft Windows.

JavaScript is one of more software targeted by hackers to penetrate the bodies of their victims, especially with the presence of a large number of vulnerabilities discovered in the code that podium despite the large number of security updates released by the company "Oracle" Java developer.

To see "Trend Micro" in its outlook for 2013 that pirate attacks and cybercriminals various social networking sites will increase during the current year and will target more victims who have computers running Microsoft Windows.

The company confirmed that hackers and makers Coded malware developed their tactics to lure their victims, so that the growing use of advanced technologies such as technical black holes (Blackhole Exploit Kit) and symbolized also (BHEK) and IT system automatic transfer (Automatic Transfer Systems) and denoted by (ATSs ).

Facebook removed Google Maps from the top American applications

The application of the social networking site Facebook removed Google Maps from the top applications used by smart phone users in America .

According to statistical by comSCORE Foundation , the number of users for Facebook application exceeded the number of users of Google Maps since September to December 2012.

The statistical that the number of visitors who have to enter a freelance via Facebook Application for mobile phone in December reached about 85,000,574 thousand visitors from out of more than one billion active users of social networking site, with the number of users of the application Google Maps for less than 75 million users .

The primary reason for the decline in the number of users of Google Maps on phones to Apple's abandonment of Google Maps in version 6 of the operating system iOS.

The Apple has abandoned support application Khrit Google operating system iOS 6 launched in conjunction with the iPhone 5, where the company decided to America to provide a special application by the maps did not admired a lot of users because of the number of errors, which summoned Director Alnive to Apple, Tim Cook to formally apologize , and before you start to ask for that application updates again.

It is expected to increase the number of users for Google Maps again after the company introduced a copy of the application for the sixth version of the iOS system , which is the version that was welcomed by users of iPhone, iPad frequently soon as it became available on the App Store.

Returning to the statistical comSCORE Google Inc. account for the largest proportion of the most widely used applications by the Americans, where statistics showed that it owns four of the top five applications used in the United States.

The order comes most frequently used applications on the phones in the United States, according to statistics comSCORE as follows:

- Facebook (85.574 visitors)

- Google Maps (74.631 visitors)

- Google Bly (61.461 visitors)

- Google Search (60.587 visitors)

- Gmail (53.934 visitors)

- YouTube (52.572 visitors)

- Pandora Radio (48.023 visitors)

- Apple iTunes (45.884 visitors)

- Cooliris (42.927 visitors)

- Yahoo! Messenger (36.124 visitors)

The statistical comSCORE also pointed out that the Facebook application is more applications that spend phone users in the United States and their time, so spend it minute of every three minutes, using the applications installed on their phone.

the end 2012 saw a rise in advertising rates on mobile devices at 50%

"MoPub" published a report addressing the advertising rates on mobile devices during the fourth quarter of last year 2012.
According to the report, the prices of advertising during that period increased significantly with an increase the effective cost of each thousand ad impressions or the famous eCPMs, by 50%.
And tracking report Company "MoPub" exchange competitive bidding in real time between advertisers who bid on inventory advertising, a number that advertising space available for sale on the applications of smart phones to the time a certain time, According to the report, the number of ad impressions during the fourth quarter of 2012, which the season-fat of the Declaration, to 30 billion, a number that reveals the presence of mutations in the price of advertising on mobile devices, in the words of the company.
The Director of Product Marketing Company "MoPub", Ellen Szew, advertisers are really looking to exploit the market for portable devices during the holiday season, which confirms that it is a popular trend for mass marketing.

The report pointed out that the rates of clicking on ads during the holiday season was not as good in December (December), but maintained high levels on each of the systems "Android" from Google and "iOS" from Apple in January (January) ongoing,and also overcome, according to the report, which confirmed that the system"iOS" witnessed a boom in the actual cost per thousand ad impressions eCPMs where the figure reached the end of the period to 66% compared
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For Apple devices, the report indicated that the "iPad" bypass "iPhone" as the most common devices between advertisers, because large screens enjoy preference in terms of advertising.

37 billion pages views at service "Reddit" in 2012

Service announced post news and articles "Reddit" statistics for the year 2012, as the number of page views within the service to watch 37 billion, and the number of actual site visitors to 400 million visitors during the same year.

Service noted that there are about 30 million pages were added during 2012, and voted on the news, including more than 4 billion voice, and about 260 million was written comment on publications.

The article was the most popular in terms of views is "President Obama's AMA" and who got 5.6 million views, more than double the views obtained by any another article, was written by U.S. President Obama to answer which questions users (AMA: Ask me anything) .

It seems that the service "Reddit" has increased its popularity grew well in 2012, with an average page views in one month about 3 billion views, and therefore it has risen by 50% compared to the latest statistics for the month of December / December of 2011.

And is expected to become increasingly popular service and grow more during the current year 2013, where he will participate in the site more celebrities to communicate with their audiences.

Decline in mortality rate of 40% of Americans with diabetes

Detect the center of prevention and disease control the U.S. decline by 40% in death rates between Americans with diabetes, especially in the case of injury of heart disease, strokes, falling rates by 23% during the period from 1997 to 2006, according to the agency "ASHA".

The cause of diabetes in the incidence of many diseases, including kidney failure, heart disease, as well as to reduce the life span of a human being.

It is noteworthy that there are about 8.25 million patients with diabetes in the United States.

Vitamin "C" performance improves lung function in children

Modern medical research found that giving newborns born to smoking mothers, and suffer from poor lung function in extra doses of vitamin "C" to help them significantly in enhancing the efficiency of the lung.

The research at the University, "New York" have been conducted on nearly of 159 children born to smoking mothers, where they were measuring the efficiency of the respiratory tract and lung have and given daily doses of vitamin "C" stood at 500 milligrams in return for giving others a drug false to be tracked for about 22 weeks.

The follow-up to a significant improvement in lung function was 34% among children who took daily doses of vitamin "C" compared to children who were given fake drugs.

Saudis are more people on earth follow-up to'' YouTube''

A report news on the Internet for Saudi Arabia sat on the throne of the world's most watched by the Who's'' Network'' by YouTube smartphones.
The network'' Arab.'' News Forum - in the context of a report on the occasion of celebrating the seventh anniversary of the establishment of a network'' YouTube'' specialized in hosting and post video content online - the percentage of viewers for the network'' YouTube'' arrived in Saudi Arabia for more than 90 million viewers during the day, according to the latest statistics.
The report pointed out that the anniversary of the establishment'' YouTube'' this year comes amid increasing significantly the number of views to reach more than 4 billion views per day through an increase estimated at more than 50 percent from what it was during the last year and in that time no one imagined that is sweeping this network all over the earth, where they are currently loaded more than 60 hours of video clips to YouTube'' through'' per minute.
The report also pointed out that the growing demand from the Saudis to enter into this world will not stop for many reasons, most important of flexibility, interaction, and low cost.
It is noteworthy that the site'' YouTube'' was founded in February 2005 by three former employees in the company'' any'' mind Chad Hurley and Steve Chen and Jawed Karim, in the state of California, and bought by Google'''' American giant in October of the year 2006, compared with 65.1 billion dollars.