the end 2012 saw a rise in advertising rates on mobile devices at 50%

"MoPub" published a report addressing the advertising rates on mobile devices during the fourth quarter of last year 2012.
According to the report, the prices of advertising during that period increased significantly with an increase the effective cost of each thousand ad impressions or the famous eCPMs, by 50%.
And tracking report Company "MoPub" exchange competitive bidding in real time between advertisers who bid on inventory advertising, a number that advertising space available for sale on the applications of smart phones to the time a certain time, According to the report, the number of ad impressions during the fourth quarter of 2012, which the season-fat of the Declaration, to 30 billion, a number that reveals the presence of mutations in the price of advertising on mobile devices, in the words of the company.
The Director of Product Marketing Company "MoPub", Ellen Szew, advertisers are really looking to exploit the market for portable devices during the holiday season, which confirms that it is a popular trend for mass marketing.

The report pointed out that the rates of clicking on ads during the holiday season was not as good in December (December), but maintained high levels on each of the systems "Android" from Google and "iOS" from Apple in January (January) ongoing,and also overcome, according to the report, which confirmed that the system"iOS" witnessed a boom in the actual cost per thousand ad impressions eCPMs where the figure reached the end of the period to 66% compared
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For Apple devices, the report indicated that the "iPad" bypass "iPhone" as the most common devices between advertisers, because large screens enjoy preference in terms of advertising.